Editorial

Welcome Future –
liftdialog innovation forum

The liftreport anniversary celebrations are picking up speed. As already indicated in recent weeks, we are able to present a new concept in this issue, which will take up a significant part of our publications in future and can be seen as the cornerstone for modern, professional communication. The liftdialog innovation forum will be launched in May 2025 with a top-class event as a synergy of the professional expertise of a symposium and a befitting celebration of half a century of trade magazine culture. Together with Kiosk Verlag, we are igniting the first stage of our innovation rocket. Read our announcement from page 25 onwards.

The editorial team visited the 41st Heilbronn Lift Days. We report in detail on this traditionally important event in several articles. We have often emphasized the indispensability of face-to-face events for the industry in our most recent issues. Symposia and trade fairs will be destinations for the liftreport editorial team several more times this year. In the coming weeks, we will be attending the WEE Expo in Shanghai and participating in the Schwelmer Symposium as a media partner. Please read the insert in this issue.

We look forward to tried-and-tested and new formats, good discussions and hopefully encouraging impressions and contributions that make our critical reporting sound positive in these challenging times for the industry.

Carsten Gritzan